Film trailers-Distribution and Marketing

This trailer is a teaser trailer for the film This is England which is one of the films that channel 4 has created. Watching this trailer, it shows the USP (unique selling point) in this movie and the way the distributors are positioning the film in the marketplace, this is because it is showing you what the film is about but is not giving you the whole storyline. The distributor's show the highlights of the film and try to draw people in and the genre can be told by the trailer which would also draw people in who like that type of genre. This is England is a Drama film which is very different to the others because this film is approching a situation which not many people have done and also shows hows the situation is overcomed. The Trailer also shows how it all started with everyone being happy and cheerful and then it becomes more serious but the trailer doesn't show you how it ended.

Another point in the trailer is what messages are in the films trailer and what do they say about the film. The message in this trailer shows a story of a normal boy who has become corrupted by what people have told him, the film also shows what was going on back on in the 80's which was public and how people would celebrate it such as the Queen and music but there was also another culture which was going on which wasn't celebrated as much such as the Skinhead culture.